Popis produktu

The first book to deal with the problems of communicating to a skeptical public, Positioning describes the revolutionary approach to creating a “position” in a prospective customer’s mind that reflects a company’s own strengths and weaknesses as well as those of its competitors. Fully updated and revised.

Specifikace

• Stav: new
• Typ produktu:Politics and Business
• GTIN/EAN: 9780071359160

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