BMW. The Neue Klasse - Andreas Braun

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A new era for BMW: Exclusive insights into the future of electric mobilityMobility for the future, shaped by sophisticated design and great passion. This volume explores such a vision through large-format images and engaging texts. Interviews – including with long-serving CEO Oliver Zipse – round off this opulent book. A journey through BMW’s past and present that shows how experience can be used to shape the future.The Neue Klasse represents electric mobility, digital integration and comprehensive sustainability. Alongside design and technology, innovation takes centre stage in the new BMW models, the BMW iX3 and i3 – from the initial idea through to productionand onto the road. This large-format book brims with creativity and contemporary relevance, offering fascinating insights into the development of the Neue Klasse and answering questions about the mobility of the future. A wide-ranging, multifaceted .portrait