Eating the Big Fish - Adam Morgan
924,00 CZK
Průměrná cena
924,00 CZK
Historické minimum
924,00 CZK
Značka: John Wiley & Sons Inc
Dostupnost: in stock
Popis produktu
A revised and updated version of the classic book on what it takes for small brands to eat the big tuna Since Wiley first published Eating the Big Fish in 1999, the concept of the challenger brand has become a mainstream idea among marketers and advertisers.
Specifikace
- Stav: new
- Typ produktu:Politics and Business
- GTIN/EAN: 9780470238271
- Prodejce/Program: KnihyDobrovsky.cz
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