Sensory Marketing - Bertil Hulten

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Authored by Bertil Hultén, one of the world′s leading professors of sensory marketing, this text brilliantly explains the techniques through which a sensory experience can be created to surround a consumer. Sensory experiences combine not only to increase the chance of an immediate sale, but to influence perception of a product which then plays into a customer′s chance of return, and brand loyalty for the future.     • Hulten provides definitions, insight boxes, questions and case studies to provide an engaging learning experience.     • The author is one of the most published professors in the field, sharing exclusive expertise and experience.     • The book is thorough yet accessible, dedicating a chapter to each of the 5 senses.