Customer Value Starvation Can Kill - Gautam Mahajan, Walter Vieira

Customer Value Starvation Can Kill - Gautam Mahajan, Walter Vieira

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Značka: Business Expert Press

Dostupnost: in stock

Poslední aktualizace: 2026-02-19 09:39:23

Sledujeme od: Jan 31, 2026

Popis produktu

Value is a most misunderstood and misused word. As it becomes fashionable to create value, more companies are rushing towards the creating value mantra. In so doing, they forget value starvation and value destruction. This book is about value starvation. It shows you how to recognise value starvation, how to avoid it and how to prevent it.

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