Marketing and Psychology - Luan Wise, Tom Bowden-Green

Name: Marketing and Psychology - Luan Wise, Tom Bowden-Green
Brand: Taylor & Francis Ltd
SKU: 72074854
Price: 1155.00 CZK
Availability: InStock

1 155,00 CZK

Průměrná cena 1 155,00 CZK

Historické minimum 1 155,00 CZK

Značka: Taylor & Francis Ltd

Dostupnost: in stock

Poslední aktualizace: 2026-02-27 13:21:44

Sledujeme od: Feb 13, 2026

Zobrazit v obchodě KnihyDobrovsky.cz

Popis produktu

This book explores how consumers behave by summarising relevant psychological theories and showing how these can be applied to marketing activities in practice. Exploring why we make purchases and how effective digital marketing can be, the book examines the psychological processes of decision-making relating to consumer behaviour.