Developing a Business Case - Harvard Business Review

Popis produktu

How do you decide the best course of action for your company to take advantage of new opportunities? You must develop a business case to explore multiple alternatives before making a recommendation to support a particular option. This book shows you how to use a business case to define an opportunity, identify and analyze alternatives, and present your final recommendation to key stakeholders. You''ll learn to- Clearly define the opportunity you''ll want to address in your business case- Identify and analyze a range of alternatives- Recommend one option and assess its risks- Create a high-level implementation plan for your proposed alternative- Communicate your case to key stakeholders