Marketing Concepts and Strategies - William Pride, Ferrell, USAAuburn University
2 112,00 CZK
Průměrná cena
2 112,00 CZK
Historické minimum
2 112,00 CZK
Značka: Cengage Learning EMEA
Dostupnost: in stock
Popis produktu
The ninth edition of Marketing Concepts and Strategies has been fully updated to reflect the latest marketing themes, together with the authors'' real-life practitioner expertise. The marketing world has gone digital as consumers rely on social media; new operational regulations abound on data compliance and privacy. Marketing has become more aligned to ethical, responsible and sustainability issues; the discipline has become more critical and reflective, and the pandemic has changed business strategies worldwide.
Specifikace
- Stav: new
- Typ produktu:Knihy > Cizojazyčná literatura > English literature
- GTIN/EAN: 9781473778580
- Prodejce/Program: KnihyDobrovsky.cz
Dostupné v dalších obchodech
Další produkty
